Background

This project was established for the SAP for Me guidelines that I published before.

Contribution

Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.

Results

Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.

Get Support Application

Built for Apple Intelligence.

Research

Touch. Zoom. Click. Quick.

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.

Click to launch the Camera app. Click again to instantly take a photo.

Click and hold to start recording video.

A light press opens controls like zoom.

With a double light press, you can select another camera setting. Then slide to adjust that setting.

Visual intelligence

See the world through an entirely new lens.

Use visual intelligence4 through Camera Control to instantly learn about objects and places you see. Just point your iPhone 16 to discover more or interact with something in front of you. Pull up a review of a restaurant you pass, search for where to buy a new item you spotted, and more.

Hand holding iPhone 16 showing results of a search using visual intelligence.

Pain points.

Focus on the little things.

The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without.

Get the highlights.

Camera

Take total Camera Control. Touch. Zoom. Click. Quick.

Take total Camera Control.

Touch. Zoom. Click. Quick.

A finger slides along the Camera Control button to adjust the zoom

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.

Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to select the Photo feature

Click to launch the Camera app. Click again to instantly take a photo.

Right finger slides along side of phone to adjust camera settings with Camera Control

Click and hold to start recording video.

A finger slides along the Camera Control button to adjust the zoom

A light press opens controls like zoom.

Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to adjust the depth of field

With a double light press, you can select another camera setting. Then slide to adjust that setting.

Visual intelligence

See the world through an entirely new lens.

Use visual intelligence4 through Camera Control to instantly learn about objects and places you see. Just point your iPhone 16 to discover more or interact with something in front of you. Pull up a review of a restaurant you pass, search for where to buy a new item you spotted, and more.

Hand holding iPhone 16 showing results of a search using visual intelligence.